I'm really not that impressed by super expensive products. I am impressed by inexpensive gems that do the job of their pricey counterparts twice as well. This perfectly describes the '365 Everyday' line found at Whole Foods. While browsing the aisles of this, in my opinion, overpriced organic food mart, keep an eye out for the '365' label. My favorite are the body and shampoo products but this line is good in every form. From garbanzo beans to cereal, each and every product is top notch and second to none.