Quirky is a company that is redefining product development. Anyone can propose a new product which will then be open up to feedback and criticism from a community of users. Then, if the design is approved, pre-sales start. If enough get purchased, the product gets made. I learned about Quirky when I saw this amazingly wonderful power strip which was one of Quirky's first big products. I bought two immediately and they solve a problem that I'm always encountering in my apartment: not enough plugs! Plus, it's cute and so much more aesthetically appealing than a standard power strip. Design in action - love!