9.30.2009

my new gap cardigan


I bought this shawl cardigan from the Gap yesteday....The picture here doesn't do it justice...This is one of the problems with Gap in general... Their presentation is all wrong...They try to appeal to the masses and I just don't think it can be done well when they try to please everyone. They really should learn more from the J.Crew folks....Now they know how to cater to a few select groups....and they want their customers to fit into their niche.....not the other way around! Anyway, back to this cardigan. It's a good substantial weight & feels more like a sweater coat than a cardigan...and it has the peacoat characteristics w/ the double breasted buttons. I used a 20% coupon that I had from a previous purchase and it made the price just right...otherwise, I don't think I might have bought it at $60. I also bought a black sweater on sale (the price is way lower at the actual store than online), which again looks WAY better in real life than in the website....I haven't bought many things from the Gap because their designs are kind of spotty at best but it's great when I find some nice items....

NOTE: the sizes do run big for the cardigan....I'd suggest going a size down from your usual.

4 comments:

  1. Uh...this is gorgeous. I think the recent shake up at the Gap may be working. Some really great things available this fall. I am so getting this...it looks so comfortable...useful and stylish!

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  2. By the way, I so agree on the Gap presentation (and their site). It's the only time I stuff looks better on me than the models :)

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  3. ha! that's funny....seriously, who is calling the shots on their website??? these models are so wrong for all their clothes...

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  4. Thanks for the note on the sizes...who could tell based on the way they fit on the models.

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