Have you heard of the Herschel Supply Co.? I have to admit...up until a few days ago, I had not. Thanks to this tip from design*sponge (and my recent obsession for backpacks, since Chris destroyed his), these caught my eye and I just love them. So simply designed and with such fantastic colors, I think I want one for myself.
*Note: they seem to be in short supply but I do believe a Spring '11 line is coming :)