A while back my brother-in-law gave me a Moleskine . I had always heard about these notebooks. They've been around forever it seems. They are certainly innocuous looking...rather simple and plain, and I was not sure how I would use mine...until I took it to work. Something about them is so clean and professional and I can barely imagine doing my job without it. I have a second one for personal use...I am always making lists and the Moleskine is the perfect place to jot information down. Now I use it for making notes for Ooh La La Du Jour!